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Doug McDavid was educated as a generalist, among the pioneer class at UC Santa Cruz, and went on to a career in various forms of information systems. He led major automation projects for organizations as diverse as libraries, telecommunications, insurance, travel, and the military. He has been a leader in bridging between the worlds of business and the worlds of information management, including advanced forms of enterprise architecture. He combines skills of consulting, coaching, and architecting, in the context of diagnosing and treating health-related issues of the enterprise.

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