Dr. Clara Bassano

Assistant Professor of Fashion & Luxury Management and Tourism Marketing

“Parthenope” University of Naples (Italy)

Email:   clarabassano@gmail.com

 

 

 

 

Clara Bassano is Assistant Professor of Fashion & Luxury Management and Tourism Marketing at the Department of Management Studies and Quantitative Methods (DISAQ), which is recognized as an Excellence Department of the “Parthenope” University of Naples (Italy).  Since 2012, she has been the recipient of the National Scientific Qualifications as Associate Professor of Business Management. Since 2015, she also has taught “Art Direction” at the IUAD (Italian University of Art and Design).  Currently, she leads the Fashion Technical Table for the Fashion Industry & Made in Italy as an Expert at the Campania Region.  Since 2017, she has been an Expert of the National Science Center (NCN), a Research Center under the control of the Ministry of Science and Higher Education, in the field of Arts, Life Sciences, Physical Sciences and Social Sciences.

She is an affiliate and scientific coordinator on a wide range of national and international research collaborations, including: 1) Cognitive Opentech Group (COG) at IBM Almaden Research Center – Silicon Valley, investigating Artificial Intelligence and Future of Work and Innovation; 2) MaTTour research group, an International Research Group on Management, Technology and Tourism at the Department of Management of Reald University College (Albania); 3) DEVEN3C group (Développement des compétences entrepreneuriales à l’université marocaine: Créativité, Connaissance et Culture) Principal Partners: Parthenope University of Naples, University of Cadice, University Abdelmalek Essaadi, University of Cantabria, Beni Mellal University, Cadi Ayyad University, Ibn Toffail University, Ibn Zohr University, Ministry of Maroc.  She is Erasmus Responsible for the ingoing and outgoing relations with University of Bratislava (Slovak Republic), Universite’ Catholique de Lille (France). Riga Technical University (LN), University Carlos III Madrid (Spain). She is Co-Responsibile for Quality of the Degree Study Course on International Marketing and Management.  She was Visiting Researcher at IBM Almaden Research Center (Silicon Valley – California), Visiting Fellow at the Ovidius University (Romania) and Visiting researcher at the Middlesex University of London (UK). She was awarded of the IBM Faculty Award 2010 for outstanding academic achievements with Stanford University and University of California Berkeley (USA) on a research project entitled “Smart University Relations System”. Clara also received multiple recognitions and honors in her professional career.

Her research activities explore marketing management and mainly relate to the application of Artificial Intelligence technologies to wise service systems, fashion & luxury systems, innovation management in retail and tourism industry and the search of new governance models to manage service systems & viable systems. Her findings appear in books (i.e. Technology and Innovation for Marketing, Routledge) and numerous international journals such as International Journal of Electronic Commerce, Sustainability, International Journal of Retailing and Consumer Services, International Journal of Business and Globalization, and INFORMS Service Science journal.  Clara is author of 4 books, co-authored of more than 15 chapters and over 50 national and international articles.  She is Italian Ambassador.for ISSIP (International Society of Service Innovation Professionals).  In addition to her Ph.D. in Public Management at the University of Salerno, Clara holds a Masters degree in Economics at the University of Salerno in Italy and she is also Chartered Accountant & Auditor since 2003.

Additional Honors and Awards:

2018 Honorable Mention for the paper presented at “The 6th International Conference on the Human Side of Service Engineering” – Orlando, Florida, July 21-25

2017 Outstanding Reviewer for the Journal Computers in Human Behavior (Elsevier, high level ranking)

2017 Outstanding Reviewer for the Journal of Retailing and Consumer Services (Elsevier, high level ranking)

2017 Outstanding Reviewer for the Journal of Business Research (Elsevier, high level ranking)

2012 Revised and Selected paper for the publication in Lecture Notes in Business Information Processing, Springer

2012 Laud & Appreciation Acknowledge the Awesome Contribution of Inaugural Conference Session Chair and Pioneer of the Human-Side of Service Engineering

2011  Revised and Selected paper for the publication in Lecture Notes in Business Information Processing, Springer

2010 IBM Faculty Award: Recipient of IBM Faculty Award for outstanding academic achievements in the field of Service Science.

2009 Winner of the “10 ideas” Research Project – law 13/2004 Campania Region – Idea Type 2 on the theme: To promote the international attractiveness and cooperative capacity through scholarships, exchanges and mobility of young people.

Position Statement

As an academic service innovation professional, I will focus on Education and Innovation as principal ingredients to build and sustain ISSIP membership growth, and the development of T-shaped adaptive innovators in the age of Artificial Intelligence and “digital workers.”  I will reinforce ISSIP mission to promote service innovation for our interconnected world, and co-create value sharing knowledge on service innovation, as well as helping to develop and distribute the value co-created for the benefit of the whole service community.

To this end, I will lead ISSIP to achieve the following goals:

• Helping ISSIP grow and promoting ISSIP globally for example getting more ISSIP recognition at several International Conferences such as: the 2019 Naples Forum on Service and AHFE HSSE Conference;
• Incentivize the activation of new membership processes among Universities and Industries by supporting the implementation of business ideas into real world projects.
• Expanding publications agreements with Universities and Professionals to grow the ISSIP Business Expert Press series of books where ISSIP members can share their creativity.
• Getting a European/Italian sponsor for ISSIP to address global research projects.
• Recruiting more students and young volunteers that can help enhance member engagement.

I am confident that ISSIP members, that already know me and are aware of my energy and enthusiasm, will support my nomination for the benefit of ISSIP growth and helping in the achievement of these goals. Thank you for your kind consideration.