by Charlie Bess
In the September Service Futures SIG, we had Dr. James Canton present the first half of his materials from the Global Futures Forecast from the Institute for Global Futures. The November meeting on November 13th will contain the remaining material. One exciting aspect of the future of services is how the next generation will adapt and change their expectation of services.
Telefónica just release their Global Millennial Survey Results. They claim to have created the largest and most comprehensive global study of adult Millennial conduced to date. The raw data is also available.
The study looks at many different aspects of millennials, their use of technology, and their approach to leadership – some useful information.
Some highlights:
- North America – savvy, inter-connected and optimistic about their personal futures.
- Latin America – nearly twice as optimistic about their future as their global peers and are confident that technology can empower and produce change.
- Europe – highly comfortable with, and have wide access to, technology, crediting it for having been highly influential in their lives and an important field of study to ensure personal future success.
- Asia – highly influenced by technology largely due to the high penetration of smartphones in the region, and think technology has improved communication.
- Middle East and Africa – largely optimistic about the futures of their regions and their personal opportunities for success.
Regional differences like these can change how services are consumed. In a future Service Futures SIG meeting, we’ll need to plan on discussing the flexibility required and the techniques that can be applied to isolate and tune for these differences.