mary-jobitnerMary Jo Bitner (2013)
Mary Jo Bitner is the Edward M. Carson Chair in Service Leadership, Executive Director for the Center for Services Leadership, and Professor of Marketing at the W. P. Carey School of Business, Arizona State University (ASU). In her more than 25-year career as a professor and researcher, Dr. Bitner has been recognized as one of the founders and pioneers in the field of service marketing and management worldwide. At ASU she was a founding faculty member of the Center for Services Leadership and has been a leader in its emergence as the premier university-based center for the study of services marketing and management. She also serves currently on the Board of the American Marketing Association. more…




vargo120Steve Vargo, ISSIP Fellow
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i and has held visiting positions at the Judge Business School at the University of Cambridge, the University of Warwick, Karlstad University, the University of Maryland, Collage Park, the University of Auckland, and a number of other major universities, as well as VTT Technical Research Center of Finland. Prior to entering academics, he had a career in entrepreneurial business and has consulted for a variety of major national, regional, and local corporations and governmental agencies. more…




lusch_3120Robert Laush (2014)
Ph.D. in Business Administration with Marketing and Accounting Emphasis, University of Wisconsin-Madison, 1975.
Undergraduate: MTG 480 & 480H – Marketing Research for Entrepreneurs
Doctoral: MKTG 696a – Perspectives and Principles of Research Marketing
Honors Faculty Fellow